More than 8.8 million people in Latin American countries have engaged with Facebook’s Uefa Champions League group stage coverage, as part of a landmark partnership between the soccer body and the social media giant, reports, www.sportspromedia.com/.
Of the content broadcast on the social platform in relation to the 47 games played in the competition so far this season, 71 per cent of the viewership has been under the age of 35. That content has also generated 1.3 million comments, as well as a further ten million reactions.
The game between French outfit Paris Saint-Germain and Premier League side Liverpool produced the greatest number of viewers, with more than 1.1 million people watching at least one minute of the Ligue 1 team’s 2-1 win.
That match alone attracted unprecedented engagement levels, with more than 119,000 comments and 850,000 reactions coming from the game at the Parc des Princes, which left Liverpool needing a win against Napoli on the final matchday in order to secure their place in the last 16.
The deal, which spans 2018 through 2021, sees 32 live games per year shown on the official Uefa Champions League Facebook page, with that coverage supported by Wednesday highlights and magazine programmes which will be shared each matchweek on the platform.